Your posture is your future
Your posture is your future is an award-winning DOOH campaign by Croatia Polyclinics, created with Bruketa&Žinić&Grey and Go2Digital. We designed the interactive interface that analyzed users’ posture in real time, visualized results through clear feedback, and encouraged preventive action on the spot.
Blending design, technology, and health awareness, the campaign reached over 100,000 people, won Best DOOH Campaign in Mexico City, and was shortlisted at Cannes Lions, proving how smart interaction design can drive both engagement and social impact.
