Hypefy is a fast-growing startup and one of the most promising tech companies in Croatia. As the product and team scaled rapidly, the visual identity failed to keep up. The brand lacked a clear system, resulting in inconsistencies across marketing materials, the platform, and the app. What once worked for an early-stage startup no longer reflected Hypefy’s ambition to position itself as a serious, global, tech-driven brand.
We approached the rebrand iteratively, working closely with the Hypefy team through workshops and ongoing exploration. The goal was to move away from the visual language of traditional influencer agencies and instead highlight Hypefy’s technology-first, data-driven nature. We developed a bold, futuristic direction built around a deep blue gradient, symbolizing intelligence, data, and scale. Typography became a key pillar of the identity, paired with a geometric logomark featuring a sparkling star — a core brand element that subtly references AI, precision, and growth.
The result is a clear, cohesive visual identity that positions Hypefy as a modern global tech brand. The new system brings consistency across all touchpoints, from product to marketing, while giving the brand a distinctive, confident presence in a crowded market. With a strong focus on technology, data, and clarity, Hypefy now has a scalable identity built to support its rapid growth and future ambitions.
